Taylor Canfield’s USone racing crew become the first USA team to wear clothing from the technical adidas sailing range
adidas sailing has signed the reigning match racing world champions in a new sponsorship deal. Last year Taylor Canfield and his team USone sailed an incredible series in the Alpari World Match Racing Tour to win the world championship at their first attempt.
It was while USone were in Lake Constance earlier this month, competing at Match Race Germany, that the connection between adidas sailing and Canfield’s team was made. Thomas Fochler, CEO of adidas sailing licensee Terra Three, commented: “I met Taylor and the guys at Match Race Germany in the race village, and they loved our products and the colours in the range. It seemed a natural fit for us and USone, who are the first team from the USA to be wearing adidas sailing apparel. Taylor Canfield and USone are definitely going places in the racing world, and we are delighted to join them on their exciting journey through the top levels of the sport.”
Canfield, skipper and (with Hayden Goodrick) the co-founder of USone, said: “I’m very excited about our new partnership with adidas joining us in our quest to defend our World Championship title. Hayden, myself and the USone team are thrilled to be working with such an innovative and well-represented brand such as adidas. We will be exclusively representing adidas sailing apparel while competing on the World Match Racing Tour this year.”
Co-founder Goodrick - also the bowman and sailing team manager for USone - added: “ The stylish, modern, high-performance range of sailing apparel and quality footwear that adidas has designed is a perfect fit for our team. The time and technology that has gone into designing this product really shows, and we couldn't be more comfortable wearing this brand out on the water. We are very proud to be brand ambassadors wearing the ‘3 Stripes’ logo on all our gear. Adidas is associated with some of the biggest sports teams in the world, and our USone team is extremely excited to be joining the family. We’re ‘all in’!”
USone’s team members are:
Taylor Canfield - Skipper
Rod Dawson - Tactics
Mike Rehe – Trimmer
Morgan Trubovich – Trimmer
Hayden Goodrick – Bowman
Their next competition is Stena Match Cup Sweden, the second leg of the Alpari World Match Racing Tour, which starts on 30 June.
About terrathree GmbH
Headquartered in Lüneburg, Germany, terrathree is the official global licensee for adidas sailing. The company strives to provide professional sailors and sailing enthusiasts with the best and most innovative sailing apparel, footwear and accessories.
About the adidas Group
The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around the core brands: adidas, Reebok, TaylorMade, Rockport and Reebok-CCM Hockey. Headquartered in Herzogenaurach, Germany, the Group has more than 46,000 employees and generated sales of over €13.3 billion in 2011.